Skin Flooding: The Latest Craze for Quenching Thirsty Skin

Skin Flooding: The Latest Craze for Quenching Thirsty Skin

September is National Skincare Awareness Month, and it is the perfect time to give your skin some extra TLC! In this article, we want to focus on one aspect of keeping the skin healthy – hydration. While dry skin is usually harmless, it can lead to serious complications when not cared for such as atopic dermatitis or eczema. It can also cause infections, as dry, cracked skin may allow bacteria to enter.

Simply said, moisturized skin is a must! Read to learn more about the importance of keeping the skin hydrated, #SkinFlooding: the latest skincare trend that is taking the internet by the storm, and skincare products to help you achieve it!

The Benefits of Hydrated Skin

When your skin is hydrated, it gives you a plump, soft, and glowing look. However, hydration does not only improve physical appearance. It also helps the skin function properly. Hydrated skin can:

  • Protect against environmental damage - moisturized skin acts as a protective barrier, keeping pollutants and irritants out.
  • Reduce the appearance of fine lines - water plumps up your skin, minimizing the look of wrinkles and keeping the skin firm.
  • Soothe sensitive skin- hydration calms inflammation and relieves discomfort from conditions like eczema or rosacea.
  • Promote healing - moist skin heals better and faster. Hydration helps repair damage from sunburn, acne breakouts or skin procedures.

What Is Skin Flooding? The Latest Skincare Trend

Skin flooding is not necessarily a new technique. Still, it recently became a skincare trend and is making waves on TikTok, with #SkinFlooding garnering over 2 billion views on the platform. It is focused on hydrating parched skin by applying multiple layers of a hydrating toner or essence. The idea is that layering hydrating products helps them absorb better into the skin, leaving it plump and dewy.

To try skin flooding, you need to start with a clean face. Then, apply 3-7 layers of a hydrating toner, allowing each layer to dry for a minute before applying the next. Look for a toner containing hydrating ingredients like hyaluronic acid, glycerin or panthenol.

After the toning layers, apply moisturizer to seal in hydration. For extra nourishment, you can also use a facial oil before the moisturizer. Your skin should feel bouncy, soft, and supple after skin flooding. Be sure to start slowly, as too many layers at once could potentially irritate sensitive skin.

The benefits of skin flooding include:

  • Increased hydration and moisture for softer, smoother skin.
  • Plumping effect that reduces the appearance of fine lines.
  • Enhanced absorption of skincare products.
  • Provides antioxidant protection.
  • Gentle exfoliation to remove dead skin cells.

Skin flooding is an easy way to give your skin an extra boost of hydration. When done correctly and consistently, it can transform dry, dull skin, and impart an enviable glow.

Products to Flood Your Skin with Hydration

Now that you know the importance of hydrated skin and what skin flooding is, it’s time to apply it to your daily routine!

To flood your skin with hydration, you’ll want products packed with hyaluronic acid, glycerin, ceramides, and soothing thermal spring water. These ingredients draw moisture into the skin and create a protective barrier to lock it in. Check out our product recommendations below:

Uriage Thermal Water

You can start your skin flooding sequence with a mist like Uriage’s best-selling isotonic Thermal Water, which has multiple benefits for the skin. Applying a hydrating face spray can help your skin better absorb whatever products you’re applying next!

This powerful treatment with trace elements and minerals is a source of skin radiance. Spraying this product on your skin can soothe sunburn, rash, and irritations, reduce facial redness, rebuild the skin barrier, relieve stinging from hair removal or shaving, and protect against free radicals.

Of course, it keeps the skin moisturized by leaving a hydrating film on the skin and can even be used to remove or fix smudged makeup!

Uriage H.A Booster Serum

Serums are usually made of lightweight formulas; that’s why it is recommended to be applied first before a cream or moisturizer. Their molecular structures are also smaller, which allows the ingredients to penetrate the skin deeper.

You can use the H.A Booster Serum - the latest addition to Uriage’s hydration range. It promises 3 results in just one boost = hydrated, plumped, and smooth skin thanks to its 1.5% pure and natural hyaluronic acid formulation. It also contains Marshmallow flower to balance and protect the skin barrier and Thermal water for added hydration, protection, and soothing effect.

The H.A. Booster Serum is suitable for all skin types, so it’s ideal even for those with sensitive dermis who want to get started on skin flooding!

Uriage Water Cream

Creams and moisturizers are typically the last step of skincare routines, but it can be applied beforehand if you’re planning to use an overnight mask.

After applying 2 to 3 drops of H.A Booster Serum, you can pair it with Uriage Water Cream – a nourishing yet light product that melts into the skin with its unique moisturizing complex. Its non-greasy formula is easily absorbed by the skin to keep it soft and radiant all day!

It can be used for the face and neck to maintain ideal moisturization level and limit skin dehydration.

Uriage Water Sleeping Mask

Getting enough sleep can be difficult, especially for working adults. Fortunately, with this Water Sleeping Mask, you can still achieve a rested, 8-hour sleep look!

After applying the mist, serum and water cream, lock in all the hydration with this sleeping mask and let it act all night by rinsing it off when you wake up.

With an ultra-light jelly texture, this night mask regenerates skin hydration and restores the natural skin barrier to prevent drying. It works to optimize continuous epidermis hydration, giving you a smooth, fully moisturized, supple, and ultra-fresh glow in the morning.


So, are you ready to dive in and give skin flooding a try? Trust us, your skin will thank you for quenching its thirst in the coming drier months. You may just end up with that dewy, glowing skin you've always wanted. Here's to staying hydrated and keeping your skin as healthy as it can be! Cheers to you and your newfound glow.

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