Betime Marketing

Betime Marketing is Singapore’s leading distributor of health and beauty products. We work with more than 10 trusted brands, and have more than 600 retail counters in major pharmacies, department stores, retailers and e-tailers in Singapore and Malaysia.

Throughout our 30-year history, we have been regular recipients of top industry awards, including from Watsons, Guardian, Unity and Her World Beauty.

We have also expanded our operations to include beauty spas and traditional Chinese medicine (TCM) clinics.

With more than 100 employees in Singapore and Malaysia, we are well-positioned to continue our steady expansion both locally and abroad.

Year Betime Milestones
1994 Established Betime Marketing Pte Ltd
1997 Started product distribution in Guardian since
2001 Expanded into spa industry and have 2 Beauty Spa and Traditional Chinese Medicine (TCM) Clinics located at Ang Mo Kio and Bukit Timah
2005 Set up Esthetic and Wellness Academy
2008 Developed house-brand NVII
2011 Awarded with Casetrust and Spa License Cat
2012 Accredited with WSQ standards
Now Currently sold in major pharmacies, department stores, retailers and e-tailers.


To be a highly responsible leader in the health and beauty industry, fulfilling sales growth and profitability. We aim to become a first class integrated health and beauty hub providing high quality of products and services, through continuous education and training of our staff.


To maximize customer value by continuously improving, creating and developing more personalized products and services of high quality.

Building Outstanding Brands

Enhancing Profitability

Training and Developing First Class People

Improve, Innovate, Initiate

Maximise Customer Value

Excelling in Products, Services and Performance